Days after her murder, influencer Valeria Márquez reappeared on TikTok. Not through tributes or compilations, but through live streams from a new account that used videos she recorded before her death .
The incident has sparked a wave of confusion, speculation, and debate about who might be behind the account, which had 19,000 followers on May 25 and grew to over 180,000 after the live broadcast. The live video even reached 190,000 simultaneous viewers .
During the live stream, old clips of Valeria appeared, speaking naturally, as she usually did with her followers. The scene provoked a mixture of surprise and confusion : thousands of users wrote questions in the comments like “Are you live?”, unsure if it was a real broadcast, an edited video, or a rebroadcast.
A TikTok account broadcast Valeria Márquez’s content live, which has confused internet users. (TikTok)
The profile is unverified and presents itself as an “official account.” During the broadcast, virtual gifts and super chats were received , meaning real financial income was generated from the murdered influencer’s image, leading many to wonder who was behind the exploitation of her image.
The lack of clarity about the profile’s origin has sparked an ethical and legal debate . Some users claim it’s an attempt at homage, while others accuse it of posthumous exploitation of Valeria Márquez’s image for financial gain .
So far, neither the influencer’s family nor anyone close to her has confirmed whether the account is managed by someone close to her or whether there have already been complaints of digital identity theft.
What happened to Valeria Márquez?
Valeria Márquez died in a matter of seconds. The 23-year-old influencer was broadcasting live from her beauty salon in an affluent area of Zapopan , Jalisco, when she was shot at point-blank range by a man who entered the establishment without arousing suspicion.
